![Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2017/09/thinkstockphotos-537307070.jpg?w=160&h=120&crop=1 "Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]")
As digital natives, Generation Z is more active on social media than any other generation before them. Gen Z actually enjoys shopping in brick-and-mortar stores, but their purchase decisions are greatly influenced by their online searches. To score the sale, make sure your marketing is prominent on the platforms they are already searching on. Tailor … Continue reading
Gen Z is the first generation that hasn’t known a world without smart devices, internet, or social networks and they are often referred to as digital natives. Generation Z, like all other generations before have their own shopping preferences. This young generation of shoppers spend about $830 billion a year in the United States and … Continue reading
Generation Z, otherwise known as Centennials or Digital Natives are those born between 1997 and 2011. This generation has never known a world without technology and they are the first generation born fully immersed in the digital era. Generation Z’s oldest members are now graduating high school and just entering college. It’s time to understand … Continue reading
Generation Z have begun to infiltrate college campuses. It’s time to get a head start on marketing to Gen Z as they will soon have 25% of the United States buying power. At a glance, we know that Gen Z was born in the mid 90’s. They are highly connected using an average of 5 … Continue reading
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