As digital natives, Generation Z is more active on social media than any other generation before them. Gen Z actually enjoys shopping in brick-and-mortar stores, but their purchase decisions are greatly influenced by their online searches. To score the sale, make sure your marketing is prominent on the platforms they are already searching on. Tailor your social media presence to target these shoppers to get them in your store.
Sources: smallbiztrends.com, digitalinformationworld.com, adweek.com