Generation Z have begun to infiltrate college campuses. It’s time to get a head start on marketing to Gen Z as they will soon have 25% of the United States buying power. At a glance, we know that Gen Z was born in the mid 90’s. They are highly connected using an average of 5 screens a day! They have a sense of financial responsibility since, having been born during a recession, they are financially aware. When writing your next marketing plan, keep the connected generation in mind. Learn more about what it means to be a member of Generation Z today.