Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
Establishing KPIs is an important part of running a business. Continue reading
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
We’ve talked with our college store partners and received some valuable feedback about what students are looking for. Check out what’s hot right now on college campuses.
With eCommerce on the rise, email marketing is more important now than ever before. Make sure you are reaching your customers and enticing them to engage with you online. Here some tips for creating a successful email campaign.
If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
![5 Marketing Trends to Adopt in 2020 [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2020/02/95ffff3490a0f9cc10e5103c613897a7-1-e1581697854495.jpg?w=160&h=120&crop=1 "5 Marketing Trends to Adopt in 2020 [Infographic]")
![Content to Keep Followers Engaged [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2019/10/canva-two-talking-women-while-using-laptop.jpg?w=160&h=120&crop=1 "Content to Keep Followers Engaged [Infographic]")
College students are all over social media. Whether they are looking for product recommendations or just need a break from studying, they turn to social media. Make sure your customers are interacting with your brand. Here are five types of contents to try on your social media platforms to keep your content fresh and students … Continue reading
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