Filed under Retail Tips …

How to Increase Sales During the Slow Season

How to Increase Sales During the Slow Season

Now that the back-to-school rush is ending, it’s time to find ways to keep students coming to your store. Here are four ways to increase sales. Create a Holiday Instead of waiting until Thanksgiving or Christmas, plan a holiday unique to your store. Here are some national holidays to celebrate or create a holiday of … Continue reading →

Scent Marketing

Scent Marketing

What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading →

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading →