Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
From notebooks and textbooks to tablets and e-readers the college market is going digital. With this constantly changing sphere there are two things we can count on in the college retail market: college students are dependent on technology and technology is a virtually recession-proof market.1 Students are constantly looking for the next best thing. Now … Continue reading
Embracing mobile retail is important for retailers trying to truly integrate the shopping experience across all channels which, as we know, has now become vital if one is looking to stay ahead. Consumers now expect to be able to access information and make decisions on the go. According to ACI Worldwide, 93% of people who … Continue reading
Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading
According to a report by the Deloitte Consulting firm, the next few years are going to be huge for mobile. Its influence is anticipated to grow exponentially between 17% and 21% of total retail sales, amounting to somewhere between $628 billion and $752 billion in mobile-influenced store sales by 2016. Take a look at where … Continue reading
College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading
Last week Apple announced, after much speculation, that it is launching not one, but two new iPhone models: The 5s and 5c. With both of these set to be released on September 20th, here is the breakdown of each of the newest features for the corresponding models and the current responses of today’s college students. … Continue reading
The Livescribe Sky WiFi smartpen was recently cast as one of the “10 hot back-to-school gadgets” for the 2013 school year by the Yahoo! shopping blog. Check out the post to learn more about the great features this device has to offer – http://ow.ly/p4rk2 The Livescribe smartpen can be purchased through The Douglas Stewart Company. Please contact your account … Continue reading
A recent poll conducted by Harris Interactive illustrates the impact that so-called “showrooming,” or visiting a brick and mortar store to examine a product before purchasing it elsewhere online, is having on physical retailers. Over four in ten (43%) U.S. adults have showroomed, and the practice clearly affects some stores more than others. When showroomers are asked to name … Continue reading
As technology is woven into our daily lives, the modern college student is very dependent on technology. If you don’t believe us check out the infographic below from Presta Electronics. 73% of college students said they cannot study without technology. 38% of college students cannot go 10 minutes without checking their email, tablet, laptop or smartphone. … Continue reading
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