If you haven’t heard already Apple made a few big product announcements this week. Apple has reached a large milestone, reaching 1 billion active devices around the world; they’ve lowered prices and are loading up on features. Apple will be creating a smaller, cheaper iPhone with a four-inch display. As it turns out people are … Continue reading
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11 Trade Show Tips Every Retailer Should Try
With ICBA, Camex, and regional trade shows approaching it’s time to prepare for college retail trade show season. Follow these 11 tips to make the most out of the trade show’s you attend. Planning ahead Dress in layers! Temperatures vary widely in convention centers, not to mention you may work up a sweat walking around. … Continue reading
Making a Successful Marketing Plan: A Guide to Tactics
In the previous post we discussed research and goal setting, have your goals on hand when crafting the marketing communication strategies and tactics. The strategy is the heart and soul of your marketing plan, this section will help you reach your prospective goals. A solid marketing program listens to your sales cycle. Most incoming freshmen … Continue reading
Making a Successful Marketing Plan: Research and Goal Setting
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Happy Holidays
Happy Holidays from The Douglas Stewart Company! We will not be publishing a blog this week but we’ll be back in action the first week of January. See our website http://www.dstewart.com for more information on our holiday hours. Season’s greetings and best wishes for success in 2016! Sincerely, The Douglas Stewart Company
Trend or Fad? Predicting Trends Before They Happen
Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading
How Can Campus Stores Get Involved in Their Community ?
No one has to tell you businesses are the backbone of this country. Campus stores hold a unique advantage over big boxed retailers and eCommerce sites, they know their community. Campus stores employ and service members of the community on a daily basis. Retailers need to become part of the community in which they serve. … Continue reading
The Retailers Dictionary: Terms every retailer should know
Big Box Stores A big box store is a huge establishment, usually a part of a major retail chain. Examples: Walmart, Target, Best Buy. Big Data This refers to sets of data that are so large, only sophisticated programs or really, really smart data scientists can make sense of it all. Big data goes beyond … Continue reading
Customer Loyalty vs. Customer Experience
College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading
Mobile Retail Resources
Embracing mobile retail is important for retailers trying to truly integrate the shopping experience across all channels which, as we know, has now become vital if one is looking to stay ahead. Consumers now expect to be able to access information and make decisions on the go. According to ACI Worldwide, 93% of people who … Continue reading
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