It’s final exam time (if not already done), which also means it’s time to gear up for taking in a whole slew of barely used books. Who doesn’t love making money? The end-of-semester can be a college student’s favorite time of the year. This can also be a sore spot for many students expecting a … Continue reading
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Keeping Up with the Customer
Why You Should Get Feedback From Your Students and How to Get It Stop worrying about keeping up with your competitors and focus more on keeping up with your students. Have you ever asked your students what they think? Like verbally asked them their opinion on something? As a business owner, it’s important to cater … Continue reading
Customer Service Tips for Small Businesses
We’ve all been there and seen that: that one person not getting the discount they were expecting, the person that didn’t get exactly what they ordered on their extremely customized food order, the person that literally made the mistake on their own and is expecting someone to help them. (Raise your hand if you’ve felt … Continue reading
2017 Marketing Trends to Focus on
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
How Stores are Stepping-Up and Redefining the Checkout Process
Technology is constantly changing the way people shop and one of the biggest pain points for consumers is the amount of time spent standing in the checkout line. Large companies are starting to put the checkout process in the hands of the user, allowing them to skip the checkout lanes completely. This is not only … Continue reading
Who is Generation C and how to connect with them
Many of our marketing efforts have been tailored and dedicated to Millennials’ unique tastes and interests. However, we can no longer lump our customers into one group and call them the M-word. This group is becoming too narrow as more consumers are becoming digitally savvy. There’s a key group that’s being overlooked and they’re called … Continue reading
The Brain Awareness: Target Customers with Neuromarketing
Social Media & the Campus Store: Find the Right Platform for You
When the printing press was invented in the 1880’s companies advertised in newspapers. When radio was invented in the 1920’s advertisers added radio to their marketing toolbox. When TVs were in every living room in the 1950’s advertisers followed suit. When Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, Tumblr, YouTube were created, how do you choose? … Continue reading
Inside The Store of the Future
Retail is changing like never before, with new technologies stores are starting to adopt the classic in-store experience. Office Depot has created their first “Store of the Future” in Nevada; this begs the question of what will stores of the future look like? The remodeled Office Depot features a modern layout as well as new … Continue reading
The Millennial Experience: What they want from retailers
A study conducted by Harris Poll asked adults ages 18 and older what they really wanted in a relationship with a retailer. A large 74% of surveyed respondents said they wanted to receive messages on their phones during a store visit. A whopping 81% of respondents said they were open to stores keeping in touch … Continue reading