Embrace the power of video, online shoppers who view video are 1.8x more likely to make a purchase. Video has even more influence on buying power when viewed on mobile. Video’s influence on purchases is 18% on mobile devices. Using video publishing tools like Instagram or YouTube helps your store share it’s brand store. So … Continue reading
Providing customers with extra items they have genuine interested in by connecting other items to their original choice is what we commonly refer to cross selling. Cross selling is a great tool to boost sales and to show off your customer service and should be implemented in your campus store. Before customers walk through your … Continue reading
Freshmen orientation is an exciting time on campus. The buildings are filled with excited freshmen ready to leave their nest and enter the academic world. Getting ready for orientation is a yearlong process, there is always room to grow and establish new activities. Follow these tips for a successful orientation season. 1. Establish Goals and … Continue reading
On college campuses you can guarantee that there are students walking from class to class or studying just about every day of the week. Students are constantly checking their email, Facebook, Instagram, or other mediums of communication for up-to-date information or a distraction for their studies, making them easy to reach. Marketing on universities and … Continue reading
Everyone knows college kids tend to be frugal. They have to spend money on rent, books, school, social activities, the list goes on. Understanding how to price items correctly expands your store revenue without shrinking their wallets. According to a University of Chicago and MIT study, nine is a magic number in pricing, inducing people … Continue reading
If you haven’t heard already Apple made a few big product announcements this week. Apple has reached a large milestone, reaching 1 billion active devices around the world; they’ve lowered prices and are loading up on features. Apple will be creating a smaller, cheaper iPhone with a four-inch display. As it turns out people are … Continue reading
With ICBA, Camex, and regional trade shows approaching it’s time to prepare for college retail trade show season. Follow these 11 tips to make the most out of the trade show’s you attend. Planning ahead Dress in layers! Temperatures vary widely in convention centers, not to mention you may work up a sweat walking around. … Continue reading
In the previous post we discussed research and goal setting, have your goals on hand when crafting the marketing communication strategies and tactics. The strategy is the heart and soul of your marketing plan, this section will help you reach your prospective goals. A solid marketing program listens to your sales cycle. Most incoming freshmen … Continue reading
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Happy Holidays from The Douglas Stewart Company! We will not be publishing a blog this week but we’ll be back in action the first week of January. See our website http://www.dstewart.com for more information on our holiday hours. Season’s greetings and best wishes for success in 2016! Sincerely, The Douglas Stewart Company
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