Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading
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How Can Campus Stores Get Involved in Their Community ?
No one has to tell you businesses are the backbone of this country. Campus stores hold a unique advantage over big boxed retailers and eCommerce sites, they know their community. Campus stores employ and service members of the community on a daily basis. Retailers need to become part of the community in which they serve. … Continue reading
The Retailers Dictionary: Terms every retailer should know
Big Box Stores A big box store is a huge establishment, usually a part of a major retail chain. Examples: Walmart, Target, Best Buy. Big Data This refers to sets of data that are so large, only sophisticated programs or really, really smart data scientists can make sense of it all. Big data goes beyond … Continue reading
Customer Loyalty vs. Customer Experience
College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading
Mobile Retail Resources
Embracing mobile retail is important for retailers trying to truly integrate the shopping experience across all channels which, as we know, has now become vital if one is looking to stay ahead. Consumers now expect to be able to access information and make decisions on the go. According to ACI Worldwide, 93% of people who … Continue reading
Peer Influence & Social Media’s Effect on Holiday Shopping Decisions
A survey by Best Masters in Education shows that 96% of students with internet access report using social media on a regular basis. This infographic highlights the roles in which social media plays a role in influencing holiday shopping habits. Retail TouchPoints
Timbuk2 at Interbike 2013
This year at Interbike 2013, Timbuk2 introduced the big brother to its Rasta Custom Messenger bag: the 9XL Custom Messenger bag! The idea came about when Timbuk2 staff questioned “What’s the craziest product we can make?” Timbuk2 states on their blog that they have “been making messenger bags for 25 years. [They] make big ones, … Continue reading
Brick and Mortar vs. E-commerce
While the battle still persists, e-commerce vs. brick and mortar, research shows that people, especially Millennials, still prefer to shop in stores rather than online. The challenge right now, for retailers, is to find ways to create engaging, social shopping experiences that keep consumers coming back. The Preference According to research from the Urban Land … Continue reading
Victoria’s Secret gamifies iPad app to p
Victoria’s Secret gamifies iPad app to prompt online, in-store sales – Applications – Mobile Commerce Daily – http://ow.ly/lIblb
From Clicks to Bricks: Online Retailers
From Clicks to Bricks: Online Retailers Dabble in Physical Stores | Advertising Age – http://ow.ly/lvRxt