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Customer Loyalty vs. Customer Experience

College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading →

Mobile Retail Resources

Embracing mobile retail is important for retailers trying to truly integrate the shopping experience across all channels which, as we know, has now become vital if one is looking to stay ahead. Consumers now expect to be able to access information and make decisions on the go. According to ACI Worldwide, 93% of people who … Continue reading →

Timbuk2 at Interbike 2013

This year at Interbike 2013, Timbuk2 introduced the big brother to its Rasta Custom Messenger bag: the 9XL Custom Messenger bag! The idea came about when Timbuk2 staff questioned “What’s the craziest product we can make?” Timbuk2 states on their blog that they have “been making messenger bags for 25 years. [They] make big ones, … Continue reading →

Brick and Mortar vs. E-commerce

While the battle still persists, e-commerce vs. brick and mortar, research shows that people, especially Millennials, still prefer to shop in stores rather than online. The challenge right now, for retailers, is to find ways to create engaging, social shopping experiences that keep consumers coming back. The Preference According to research from the Urban Land … Continue reading →