![Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]](https://retailconnection.files.wordpress.com/2017/09/thinkstockphotos-537307070.jpg?w=160&h=120&crop=1 "Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]")
As digital natives, Generation Z is more active on social media than any other generation before them. Gen Z actually enjoys shopping in brick-and-mortar stores, but their purchase decisions are greatly influenced by their online searches. To score the sale, make sure your marketing is prominent on the platforms they are already searching on. Tailor … Continue reading
Leveraging your current customer base is so important since it costs businesses 5-10x more to acquire new business than it does to sell to existing ones. Current customers also spend 67% more than new customers because you have already established trust with them. A 5% increase in customer retention can lead to a 25%-100% increase … Continue reading
![Social Media Explained: Pinterest [Infographic]](https://retailconnection.files.wordpress.com/2017/09/feature-image.jpg?w=160&h=120&crop=1 "Social Media Explained: Pinterest [Infographic]")
![Customer Service Skills Your Associates Should Master [Infographic]](https://retailconnection.files.wordpress.com/2017/06/thinkstockphotos-546200974.jpg?w=160&h=120&crop=1 "Customer Service Skills Your Associates Should Master [Infographic]")
Excellent customer service will never go out of style and it is essential in creating relationships with your students so they become loyal shoppers. Aiming to provide the best service to students should be a top priority for your associates. Here are the top skills your associates should master that will keep them engaged with … Continue reading
![Social Media Explained: YouTube [Infographic]](https://retailconnection.files.wordpress.com/2017/07/feature-image1.jpg?w=160&h=120&crop=1 "Social Media Explained: YouTube [Infographic]")
![Tips and Tricks: A Guide to Hashtags [Infographic]](https://retailconnection.files.wordpress.com/2017/05/thinkstockphotos-638775698.jpg?w=160&h=120&crop=1 "Tips and Tricks: A Guide to Hashtags [Infographic]")
Hashtags are a great opportunity for businesses to send a message across multiple platforms quickly. By utilizing trending hashtags, students who don’t already follow your social media accounts can easily discover you. Using hashtags in your social media posts can drive store recognition, improve reach, and engage with your students. The hashtag is one of … Continue reading
![How To: Upsell and Cross-Sell [Infographic]](https://retailconnection.files.wordpress.com/2017/05/thinkstockphotos-528955864.jpg?w=160&h=120&crop=1 "How To: Upsell and Cross-Sell [Infographic]")
The art of upselling and cross-selling not only increases revenue, but it also significantly increases your customer Life Time Value (LTV). When you can upsell or cross-sell products it shows your associates are truly experts on the items in your store and that your students can trust their recommendations. Knowing your students’ needs and wants … Continue reading
![Social Media Explained: Instagram [Infographic]](https://retailconnection.files.wordpress.com/2017/05/instagram-feature-image.png?w=160&h=120&crop=1 "Social Media Explained: Instagram [Infographic]")
![Tips and Tricks: Social Media Checklist [Infographic]](https://retailconnection.files.wordpress.com/2017/04/thinkstockphotos-498398279.jpg?w=160&h=120&crop=1 "Tips and Tricks: Social Media Checklist [Infographic]")
If you keep up with your social media accounts, and update them regularly you can grow a robust online presence with your students; sometimes though it’s hard to know where to start. Create content and start conversations with your students by following this handy social media checklist. Print this checklist out and keep it handy … Continue reading
Developing a social media plan is imperative for the success of the social media channels you use. Aimless social media posts without a purpose will not increase your business like the direction from a clear, concise social media plan. A social media plan is the summary of your business goals with a step-by-step plan of … Continue reading
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