We process visual information 60,000 times faster than text, making emojis a powerful communication tool. It’s time to wave the white flag and surrender to the emoji trend. What are Emojis? Emoji’s are small digital images or icons used to express ideas or emotions through electronic communication. They were created in the 1990’s by a … Continue reading
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Part of being an industry leader is staying current with trends and new products. Pantone colors dictate trends and products igniting new ideas for marketers, designers, product engineers, and more. The Spring 2016 colors are finally here and this season we will see more gender neutral colors. These colors are seen in men and women’s … Continue reading
While students get ready for midterms and apple picking campus store managers should be thinking about the holiday retail season. The key to a successful holiday shopping season is early planning and consistent marketing, especially if your store has to compete against retail giants. Retailers often engage with Halloween, Thanksgiving, and Christmas festivities in terms … Continue reading
Generation Z have begun to infiltrate college campuses. It’s time to get a head start on marketing to Gen Z as they will soon have 25% of the United States buying power. At a glance, we know that Gen Z was born in the mid 90’s. They are highly connected using an average of 5 … Continue reading
The Millennial generation carries a lot of purchasing power and influence. Basically, they are the ones who dictate what does well and what does not. But what drives this thinking? What influences this generation? In this post, we’ll take a look at the biggest motivators and influencers of the college market today. Students Love … Continue reading
Securing sales to departments and faculty members may be some of the most beneficial selling you can do as a retailer in the education market. However, selling and marketing to faculty and departments is much different than the targeting you do towards students. The products that are carried by a department often dictate what will … Continue reading
College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading
The Millennial generation, born between 1980 and 1995, is the largest, most diverse, educated and complicated group of shoppers the world has ever seen. Edelman and research partner Edelman Berland refreshed their 8095® study from 2010 to explore how the generation is changing the world and the implications for marketers when “average” is no longer enough. When comparing … Continue reading
As a retailer, events are a great way to market your business because they can help increase foot traffic, increase your brand awareness of products and services you offer, and help you generate leads. Moreover, social media has evolved from a source of status updates to a venue for news discovery. With students coming back … Continue reading
retailconnection 