EMV–which stands for Europay, MasterCard and Visa—is now the global standard credit card chip. In wake of numerous large-scale data breaches and increasing rates of counterfeit credit cards, U.S. card issuers have adopted this new technology to protect customers. Approximately 120 million Americans have already received an EMV credit card and the numbers will continue … Continue reading
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Mission Statements: How to Make Your Store Stand Out
Your store, marketing, staff, and products are always communicating. Although your store and your products cannot actually talk to your customers, they can communicate a message just as well as your marketing and staff. “If you don’t know where you’re going, any road will take you there.” These lyrics to George Harrison’s song “Any Road” … Continue reading
How To Find Your Perfect Employee: 3 Tricks To Get It Right
Having great customer service is a major selling point for brick and mortar stores. The key to having great customer service goes beyond training; you need well trained staff that are able to represent your store well. College stores are often plagued with high turnover making the finding, hiring, and training of staff that much … Continue reading
The Rules of Technology in Retail
Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading
5 Tips to Help Your Store Go Omnichannel
According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading
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