Consistency is powerful and it defines the type of experience students will have when they shop in your store. Now more than ever, students are shopping in brick-and-mortar stores solely because of the experience they get there. Remember, your employees are the face of your store and ultimately can control the type of interactions students … Continue reading
![How To: Upsell and Cross-Sell [Infographic]](https://retailconnection.files.wordpress.com/2017/05/thinkstockphotos-528955864.jpg?w=160&h=120&crop=1 "How To: Upsell and Cross-Sell [Infographic]")
The art of upselling and cross-selling not only increases revenue, but it also significantly increases your customer Life Time Value (LTV). When you can upsell or cross-sell products it shows your associates are truly experts on the items in your store and that your students can trust their recommendations. Knowing your students’ needs and wants … Continue reading
Get ready for Back-to-School with our top fitness picks from the 2017 School and Dorm Supplies Catalog!
Providing customers with extra items they have genuine interested in by connecting other items to their original choice is what we commonly refer to cross selling. Cross selling is a great tool to boost sales and to show off your customer service and should be implemented in your campus store. Before customers walk through your … Continue reading
EMV–which stands for Europay, MasterCard and Visa—is now the global standard credit card chip. In wake of numerous large-scale data breaches and increasing rates of counterfeit credit cards, U.S. card issuers have adopted this new technology to protect customers. Approximately 120 million Americans have already received an EMV credit card and the numbers will continue … Continue reading
Your store, marketing, staff, and products are always communicating. Although your store and your products cannot actually talk to your customers, they can communicate a message just as well as your marketing and staff. “If you don’t know where you’re going, any road will take you there.” These lyrics to George Harrison’s song “Any Road” … Continue reading
Having great customer service is a major selling point for brick and mortar stores. The key to having great customer service goes beyond training; you need well trained staff that are able to represent your store well. College stores are often plagued with high turnover making the finding, hiring, and training of staff that much … Continue reading
Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading
According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading
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