Developing a social media plan is imperative for the success of the social media channels you use. Aimless social media posts without a purpose will not increase your business like the direction from a clear, concise social media plan. A social media plan is the summary of your business goals with a step-by-step plan of … Continue reading
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Social Media Explained: Twitter [Infographic]
Tips and Tricks: Social Media Image Sizes Cheat Sheet
It seems like social media updates are endless and it can get exhausting; just when you get used to things the way they are, features get moved, changed, and modified. In order to keep up with these latest updates, we’ve got the most recent image sizes you’ll need for all of your social media accounts. … Continue reading
Social Media Explained: Facebook [Infographic]
Tips and Tricks: Managing Negative Social Media Comments
In a world hooked on social media, at some point you’ll have to deal with negative comments or complaints on your page. It’s important to manage these comments quickly and efficiently to turn the negative situation around to maintain a positive reputation. On average, 72% of Millennials read online reviews before making a purchase; one … Continue reading
What You Need to Know About Influencer Marketing
Millennials require an entirely new approach when it comes to advertising since they are incredibly adept at filtering out everything except what they want. They can easily tune out any traditional advertising that doesn’t seem genuine or is too commercial. It’s time to look towards new ways of getting your message across so you will … Continue reading
Tips and Tricks: Social Media Dictionary
The list of social media terms grows longer every day, and it can be hard to keep up. We’ve got you covered with a comprehensive list of terms and definitions you need to know to effectively engage with your students. Sources: blog.hootsuite.com, blog.hubspot.com, blog.bufferapp.com
Tips and Tricks: A Guide to Social Media Etiquette
Etiquette is important and even social media has its own set of rules you need to know. Although each platform is different here are a few guidelines you can follow as you’re scheduling and posting on any of your social media sites. Sources: rebekahradice.com, louisem.com, outboundengine.com
How Snapchat is Revolutionizing the Social Media Experience
Snapchat’s tremendous growth is powered by its unique combination of storytelling, creativity, and communication. People and brands can freely express themselves through Snapchat stories, photos, and various fun filter options. Snapchat has more than 150 million daily active users worldwide and there are 10+ billion video views every day. Snapchat continues to take lead among … Continue reading
What’s Trending: Utilizing User Generated Content
User Generated Content (UGC) has proved to be 20% more influential on purchasing decisions for consumers. Since 84% of people trust opinions and recommendations from people they know over any other form of marketing; UGC is the key to enhancing your store’s image. Let your students showcase their creativity and tell their own stories with … Continue reading