Despite the convenience of online shopping, brick-and-mortar stores will never completely disappear. In fact, a study from the Pew Research Center reports that 64% of consumers would prefer to make purchases in-store rather than online. Although Amazon has grown into the biggest e-commerce giant, there are ways to compete and continue to attract your students’ … Continue reading
![Social Media Explained: Twitter [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2017/05/twitter-feature-photo.png?w=160&h=120&crop=1 "Social Media Explained: Twitter [Infographic]")
It seems like social media updates are endless and it can get exhausting; just when you get used to things the way they are, features get moved, changed, and modified. In order to keep up with these latest updates, we’ve got the most recent image sizes you’ll need for all of your social media accounts. … Continue reading
![Social Media Explained: Facebook [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2017/04/feature-photo.png?w=160&h=120&crop=1 "Social Media Explained: Facebook [Infographic]")
In a world hooked on social media, at some point you’ll have to deal with negative comments or complaints on your page. It’s important to manage these comments quickly and efficiently to turn the negative situation around to maintain a positive reputation. On average, 72% of Millennials read online reviews before making a purchase; one … Continue reading
Etiquette is important and even social media has its own set of rules you need to know. Although each platform is different here are a few guidelines you can follow as you’re scheduling and posting on any of your social media sites. Sources: rebekahradice.com, louisem.com, outboundengine.com
Maintaining social media accounts can be challenging and it’s difficult to know what to post where. Since each social media site excels at a different function, the same post doesn’t work on every site. You have to play to that platform’s strength if you want your students to take notice and respond accordingly. Take a … Continue reading
Don’t miss out on the opportunity to engage directly with your students on the social media sites they use most. Facebook alone has a reach of nearly 1.3 billion users and growing. Using social media is an efficient way of reaching customers; a single post can reach thousands of your students in seconds. It’s also … Continue reading
Since 55% of Millennials rely on social media as their primary source for shopping information; these platforms are always looking to enhance the consumer’s shopping experience, which means continuous updates and site improvements. With social media shopping growing in popularity, Instagram and Pinterest have recently taken steps to improve how customers shop on their sites. … Continue reading
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