Posted by retailconnection

Marketing for Esports

Marketing for Esports

Esports is a booming industry, with year-to-year growth being projected over 8.7%. As a result, stocking products for esports players and marketing them will be crucial for college stores. Here are a few tips to create effective marketing to reach esports gamers! Continue reading

Hot Consumer Electronics for Back-to-School 2023

Hot Consumer Electronics for Back-to-School 2023

Wondering what consumer electronics are “in” this season? You’re in luck! The Douglas Stewart Company has a new edition of the Consumer Electronics Technology Guide for you. This publication identifies vendors and gives insights in how resellers like you can sell these products in stores. Learn who the product is for, why it’s great, and how it compares against competitors. Continue reading

E-Commerce Back-to-School Tips

E-Commerce Back-to-School Tips

With the ever-increasing popularity of e-commerce, it is crucial for stores to adapt and optimize their online presence to remain competitive in the digital age. In this blog post, we will explore some valuable e-commerce tips that university bookstores can implement to stock up for the school year and enhance their online shopping experience. Continue reading

Disability Pride Month: Special Education Roundup

Disability Pride Month: Special Education Roundup

July is Disability Pride Month, celebrating the month the Americans with Disabilities Act (ADA) was signed. Disability Pride Month is a time to honor disabled persons, reclaim visibility in public, and reject internalized ableism. We want to callout notable figures this month who have specifically contributed to disability awareness in education. Do you know of any other notable figures in special education? Let us know in the comments! Continue reading

Try out these CTAs for your next email

Try out these CTAs for your next email

When creating your email campaign, arguably the most important part is the call-to-action (CTA). The CTA is typically a button with a short phrase to grab the customer’s attention and encourage them to take an action on your email. Your goal is to make the CTA visible and compelling, so your customers take an extra step beyond simply reading your email. Experiment with CTAs to see which one performs best for your audience. Continue reading