Posted by retailconnection …
Benefits of Digital Signage
If you have digital displays in your store, make sure you are getting the most out of them. Check out the top five benefits of digital signage according to Sharp. Source: Sharp
THE WISCONSIN STATE JOURNAL NAMES THE DOUGLAS STEWART COMPANY A WINNER OF THE MADISON TOP WORKPLACES 2019 AWARD
MADISON, WI, MARCH 3, 2019 – The Douglas Stewart Company has been awarded a Top Workplaces 2019 honor by The Wisconsin State Journal. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a leading provider of technology-based employee engagement tools. The anonymous survey measures several … Continue reading
What to post on each social media platform
Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading
Who is using what?
Though millennials have a reputation for constantly being on their phones, people of all ages use social media. We already know that we can use social media to influence shopping decisions. Learning what generation is using what form of social media will help you cater to your students and other customers. Every time a new … Continue reading
The Do’s and Don’ts of Mobile Marketing in College Retail
Mobile is taking the retail world by storm, its gaining popularity ranges from one-click payments to POS systems to in-store shopping assistants. This provides retailers with an extra touch point to drive sales, however like any marketing it takes planning. With 61% of retailers believing mobile devices are a key driver of sales growth1 it’s … Continue reading
The Most Powerful Colleges in Social Media
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com
Customer Loyalty vs. Customer Experience
College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading
Mobile Retail Resources
Embracing mobile retail is important for retailers trying to truly integrate the shopping experience across all channels which, as we know, has now become vital if one is looking to stay ahead. Consumers now expect to be able to access information and make decisions on the go. According to ACI Worldwide, 93% of people who … Continue reading
Peer Influence & Social Media’s Effect on Holiday Shopping Decisions
A survey by Best Masters in Education shows that 96% of students with internet access report using social media on a regular basis. This infographic highlights the roles in which social media plays a role in influencing holiday shopping habits. Retail TouchPoints
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