If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Transitioning to college and living on your own can be intimidating for college freshmen. Many students have relied on their parents to make meals, wake them up, and create their schedule. Now students must figure ‘Adulting’ out on their own. On top of trying to figure out how to take care of themselves, students likely … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
Wireless charging is becoming more widespread as consumers upgrade their technology. You’ve probably heard of Qi standard wireless charging but might be confused about what exactly it is. Let’s dive into Qi standard. First off, did you know Qi is pronounced “Chee”? That’s right! This standard derived from the Chinese word meaning air, material energy, … Continue reading
Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
As your store opens and students start coming back to campus, you’ll likely encounter customers who aren’t following your safety guidelines. Make sure you handle these situations carefully, so you aren’t offending anyone. Train your entire staff, not just supervisors, on how to approach customers who aren’t following your policies. Treat customers with dignity and … Continue reading
University Business conducted a nationwide survey to understand how college students feel about returning to campus in the fall. The survey was conducted May 18 with students age 18-25. Here are the key findings. For students who are ready to return to campus, they hope to see their campus take clear precautions to keep students … Continue reading
How Esports Keeps Students Connected During COVID-19 To keep students safe and healthy during COVID-19, most college athletic programs have come to a halt. The feeling of isolation is high amongst college students and Esports can help give students a sense of togetherness. Esports fosters collaboration, critical-thinking, and good digital citizenship. When students participate in … Continue reading
As a result of COVID-19, we’ve seen a huge shift in retail. In April, retail sales took the largest dive on record falling 16.4% and eCommerce sites like Amazon increased 8.4%. Large retailers have been able to adapt and provide faster delivery times and better pricing. This will make it difficult for smaller retailers to … Continue reading
