We’ve all heard the news, the iPhone 7 is saying its good-byes to the headphone jack–Adios. There will be a shift in the headphone and speaker industry, more and more consumers will go wireless. College retailers need to meet the demand with a good selection of Bluetooth devices. Many consumers are worried about the cost … Continue reading
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The Millennial Experience: What they want from retailers
A study conducted by Harris Poll asked adults ages 18 and older what they really wanted in a relationship with a retailer. A large 74% of surveyed respondents said they wanted to receive messages on their phones during a store visit. A whopping 81% of respondents said they were open to stores keeping in touch … Continue reading
Dorm essentials: What to bring to college
Campus stores are the go to location for putting the finishing touches on a dorm room. The Douglas Stewart Company has all of the products you need to make your store the back-to-school destination. Make sure your staff is able to show customers the value of everyday products that make a big difference on campus. … Continue reading
The Best Laptop for Every Type of Student
Students are still enjoying the lazy days of summer vacation, but they are also gearing up for back-to-school. Nearly 34% of consumers plan their shopping 3 weeks to 1 month before school starts, for many campuses that time is now. The Douglas Stewart Company offers some of the biggest name in tech making your on … Continue reading
Why college stores should engage in multi-generation advertising
We commonly associate college with the 18-24 year old population. In the fall of 2015, roughly 20.2 million students attend American colleges and universities and that number is increasing every year1. There is a growing population in college that is commonly forgotten. Returning or older adults aged 35 and up make up 15% of colleges … Continue reading
Back-to-School and College Spending to Reach $75.8 Billion
Great news for retail, back-to-school and college shoppers are expected to spend $75.8 billion, up from last year’s $68 billion. College students and families plan on spending an average of $888.71, according to a survey by the Prosper Insights and Analytics. This spending is slightly down from last year’s $899.18, but we are expected to … Continue reading
Video Advertising is Easier Than You Think
Embrace the power of video, online shoppers who view video are 1.8x more likely to make a purchase. Video has even more influence on buying power when viewed on mobile. Video’s influence on purchases is 18% on mobile devices. Using video publishing tools like Instagram or YouTube helps your store share it’s brand store. So … Continue reading
Benefits of Cross selling and Upselling
Providing customers with extra items they have genuine interested in by connecting other items to their original choice is what we commonly refer to cross selling. Cross selling is a great tool to boost sales and to show off your customer service and should be implemented in your campus store. Before customers walk through your … Continue reading
The Orientation Experience
Freshmen orientation is an exciting time on campus. The buildings are filled with excited freshmen ready to leave their nest and enter the academic world. Getting ready for orientation is a yearlong process, there is always room to grow and establish new activities. Follow these tips for a successful orientation season. 1. Establish Goals and … Continue reading
7 Irresistible Email Marketing Stats For Universities
On college campuses you can guarantee that there are students walking from class to class or studying just about every day of the week. Students are constantly checking their email, Facebook, Instagram, or other mediums of communication for up-to-date information or a distraction for their studies, making them easy to reach. Marketing on universities and … Continue reading