Campus stores are the go to location for putting the finishing touches on a dorm room. The Douglas Stewart Company has all of the products you need to make your store the back-to-school destination. Make sure your staff is able to show customers the value of everyday products that make a big difference on campus. … Continue reading
Students are still enjoying the lazy days of summer vacation, but they are also gearing up for back-to-school. Nearly 34% of consumers plan their shopping 3 weeks to 1 month before school starts, for many campuses that time is now. The Douglas Stewart Company offers some of the biggest name in tech making your on … Continue reading
On college campuses you can guarantee that there are students walking from class to class or studying just about every day of the week. Students are constantly checking their email, Facebook, Instagram, or other mediums of communication for up-to-date information or a distraction for their studies, making them easy to reach. Marketing on universities and … Continue reading
Generation Z have begun to infiltrate college campuses. It’s time to get a head start on marketing to Gen Z as they will soon have 25% of the United States buying power. At a glance, we know that Gen Z was born in the mid 90’s. They are highly connected using an average of 5 … Continue reading
Millennials’ purchasing power will soon surpass every other generation, however, for many retailers their purchasing decisions are still a mystery. Millennials are tech savvy and financially cautious folk. They are worried about student debt, yet look for the latest and greatest tech trend. Millennials take pride in their individuality and are quick to point out … Continue reading
According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading
Moving away from home for the first time is a big deal, especially when students are going to college. It’s difficult for them to decide what they want to bring versus what they have room for. Some students are assigned a freakishly nice dorm room; unfortunately not everyone can be that lucky. Spending the year … Continue reading
College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading
Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading
The Douglas Stewart Company has many software vendors that offer a software program for all types of students: the creative, the mathematically inclined, the security buff. There is a huge market for getting this software into the hands of students. View the infographic below to learn about the market and the best way to connect … Continue reading
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