Filed under college trends

It’s Time to Surrender, Emojis are Here to Stay

It’s Time to Surrender, Emojis are Here to Stay

We process visual information 60,000 times faster than text, making emojis a powerful communication tool. It’s time to wave the white flag and surrender to the emoji trend. What are Emojis? Emoji’s are small digital images or icons used to express ideas or emotions through electronic communication. They were created in the 1990’s by a … Continue reading

Trend or Fad? Predicting Trends Before They Happen

Trend or Fad? Predicting Trends Before They Happen

Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading

10 Back-to-College Essentials

10 Back-to-College Essentials

It’s that time of year again; the back-to-college countdown begins. According to the National Retail Federation, college students and their families will spend nearly $46 billion, an average of $836.83 per family, on back-to-college supplies this year.1 Tight budgets are pushing college students to be more resourceful with their time and money. Students are looking … Continue reading

Get Loud–Trending Audio Products

Get Loud–Trending Audio Products

Millennials spend most of their waking moments glued to a screen but audio is a large component of their media time. Headphones and speakers are used for almost every gadget available these days. Users can listen to music through their smartphone or stream their favorite shows from a tablet.  It takes time to pick the … Continue reading

Understanding Mobile Usage Trends

Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading

The College Market Influencers

The Millennial generation carries a lot of purchasing power and influence. Basically, they are the ones who dictate what does well and what does not. But what drives this thinking? What influences this generation? In this post, we’ll take a look at the biggest motivators and influencers of the college market today.   Students Love … Continue reading