What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading
Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading
Sources: thriveagency.com, alistemarketing.com, http://www.shopify.com
2018 is coming to an end. What was your favorite blog post? We’ve done the research and the results are in. Here are the top 10 posts of 2018!
Sources: bloomberg.com, pointy.com
![[INFOGRAPHIC] Dear Valued Employer…](https://retailconnection.dstewart.com/wp-content/uploads/2018/12/re_infographic.jpg?w=160&h=120&crop=1 "[INFOGRAPHIC] Dear Valued Employer…")
Sources: nacs.org, investopedia.com
Microsoft Surface announced a number of product refreshes as part of their fall event so users can be more productive at work, school, and on the go. Microsoft Surface introduced new models of several Surface Pro devices, introducing the Surface Pro 6, Surface Laptop 2, Surface Studio 2, and all new Surface headphones. Each device … Continue reading
How to Market to Younger Generations Millennials are probably the most criticized of the generations to date. They were born in the crossroads of the internet vs the baby boomers. They’re always on their phones, live in the digital world, and have different values. But that’s why we love them because we’ve learned a lot … Continue reading
Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading
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