The semester is about to wrap-up. You can pretty much feel your students’ stress levels the moment you see them. Help them de-stress with activities you can do in your store. For your students, especially first year students, their stress levels are at an all-time high. For some, the stress of being away from home … Continue reading
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Sound Marketing
Have you ever been shopping in a store that doesn’t have music playing? Did it leave you feeling empty? How much did you purchase? Sound is everywhere, and when you’re in a moment without sound it can leave you feeling uneasy. It can often be the missing piece to driving sales in retail stores. Sound … Continue reading
Scent Marketing
What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading
Sight Marketing
Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading
Do Your Students Know Everything You Have In Your Store?
Sources: bloomberg.com, pointy.com
[INFOGRAPHIC] Dear Valued Employer…
[INFOGRAPHIC] Cyber Security
Sources:fsb.org.uk, smallbiztrends.com
[INFOGRAPHIC] – Developing Your FAQ Page
Sources: smallbiztrends.com, shopify.com, socialmediatoday.com
Why Retailers Should Decorate For The Holidays
Source: retaildoc.com, wehangchristmaslights.com
What you need to know about email marketing vs social media marketing
Both email and social media are important parts of your marketing efforts. Your students likely use social media daily, and they check their email daily too. Email has been around for forever and is an established way of communicating with your students. But research has shown that social media is not just a fad—it’s here … Continue reading