Did you know that 56% of young Americans have purchased a product after seeing a post from someone they follow? According to Influencer Marketing Hub, the industry reached $16.4 billion in 2022. This figure is expected to grow to $21.1 billion in 2023. Here is a breakdown of the types of influencers and some tips for setting up your campaign: Continue reading
Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign: Continue reading
If you haven’t already started, now is the time to map out your marketing plans for 2023. As you consider strategies and implementation, here are five trends predicted to impact marketing this year. Continue reading
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Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you. Why … Continue reading
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