The marketing world is projected to have some exciting transformations in 2024. To stay ahead in this dynamic landscape, it’s essential for businesses to anticipate and adapt to emerging trends. In this blog post, we’ll explore some marketing predictions for 2024 that are likely to shape the industry in the coming year. Continue reading
In today’s increasingly digital landscape, college bookstores face the challenge of evolving with tech-savvy students while maintaining a physical presence on campus. With the upcoming second semester, it’s crucial for college bookstores to maximize their digital presence. This blog post will explore ecommerce tips to help bookstores succeed in the coming year and beyond. Continue reading
Second semester 2024 is gearing up to be full of hot new technology — but no need to be overwhelmed! We have put together a curated list of some of the best new tech to stock to help lessen the stress of second semester. Continue reading
‘Tis the season for savings and as students prepare for the winter break, college bookstores have a great opportunity to spread some holiday cheer of their own through festive promotions. In this blog post, we’ll explore some innovative ways in which college bookstores can use the holidays to create new promotions for students. Continue reading
In the dynamic realm of esports, a new phenomenon is taking center stage: college leagues. These leagues have not only transformed the college gaming landscape but have also impacted local stores that are stocking esports equipment. Let’s explore how these leagues are shaping the gaming scene their local university stores. Continue reading
As an industry built on technology, the quality of users’ equipment can make or break their levels of success. To set students up to win, here are some of the best gamer technologies on the market. Continue reading
Esports is a booming industry, with year-to-year growth being projected over 8.7%. As a result, stocking products for esports players and marketing them will be crucial for college stores. Here are a few tips to create effective marketing to reach esports gamers! Continue reading
As esports become more common for college students, catering to this market will be very important for college bookstores. Learning about this new market can be difficult, so here is your one-stop-shop for all things esports and higher education! Continue reading
With every new school year come new trends to enhance students’ learning! Here are a few trends to stay on top of as September rolls around. Continue reading
Approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z on social media. Research has shown that Gen Z views each social media platform as having its own specialty, changing how and why they engage with each app. While TikTok is entertaining and authentic, Instagram is seen as curated and informative. Here are some tips for engaging the younger generation on Instagram. Continue reading
retailconnection 