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Marketing for Esports

Marketing for Esports

Esports is a booming industry, with year-to-year growth being projected over 8.7%. As a result, stocking products for esports players and marketing them will be crucial for college stores. Here are a few tips to create effective marketing to reach esports gamers! Continue reading

Instagram and Gen Z: What You Need to Know

Instagram and Gen Z: What You Need to Know

Approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z on social media. Research has shown that Gen Z views each social media platform as having its own specialty, changing how and why they engage with each app. While TikTok is entertaining and authentic, Instagram is seen as curated and informative. Here are some tips for engaging the younger generation on Instagram. Continue reading

Tech Displays You Should Carry

Tech Displays You Should Carry

Urbanista Los Angeles are the world’s first self-charging wireless headphones powered by Powerfoyle solar cell material. Using advanced green technology, Los Angeles converts all light, outdoor and indoor, into energy to deliver virtually infinite playtime. Los Angeles never stops charging when exposed to light, providing a nonstop audio experience. This display includes a light to … Continue reading