Instagram and Gen Z: What You Need to Know

Instagram and Gen Z: What You Need to Know

Approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z on social media. Research has shown that Gen Z views each social media platform as having its own specialty, changing how and why they engage with each app. While TikTok is entertaining and authentic, Instagram is seen as curated and informative. Here are some tips for engaging the younger generation on Instagram. Continue reading →

How to Market Effectively on Social Media: 5 Tips for Your Store

How to Market Effectively on Social Media: 5 Tips for Your Store

Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign: Continue reading →

Sustainability in Tech

Sustainability in Tech

Although Technology is a powerful force in driving progress, it can also have a detrimental impact on the environment. Tech companies are at the forefront of innovation and are often seen as first movers, so it is important for consumers to hold them to a sustainable standard. Big tech has become an integral part of everyone’s personal and professional life which creates a heightened awareness of what those companies do. Continue reading →

Gen Z and Sustainability

Gen Z and Sustainability

College students care about important social issues such as racial equality, LGBTQ+ rights, and sustainability and climate change. Stores will find that striving for authenticity and ethical products will attract this generation of shoppers. Here are some facts about Gen Z and their desire for sustainability. Continue reading →

Tech Displays You Should Carry

Tech Displays You Should Carry

Urbanista Los Angeles are the world’s first self-charging wireless headphones powered by Powerfoyle solar cell material. Using advanced green technology, Los Angeles converts all light, outdoor and indoor, into energy to deliver virtually infinite playtime. Los Angeles never stops charging when exposed to light, providing a nonstop audio experience. This display includes a light to … Continue reading →