How to Elevate Your TikTok Marketing Strategy

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading →

How to Connect with Gen Z on Social

How to Connect with Gen Z on Social

As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading →

How to Market Your Business on a Budget

How to Market Your Business on a Budget

Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading →

[Infographic] Consumer Behavior in 2021

[Infographic] Consumer Behavior in 2021

While the pandemic has increased interest in online shopping, there are still a lot of people who desire to shop in-store and can’t wait for the retail experience to be back to normal. In the State of Consumer Behavior Report from Raydiant, 46% of people still prefer shopping in person. Here are some key takeaways … Continue reading →