We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
your store is a tactical part of your business. Displays showcase everything and direct customers on where to focus their attention. Displays help maximize your sales because they make a good first impression for your customers. Continue reading
6 ways to attract customers to your store Continue reading
Making your campus store top-of-mind for students will not happen through cookie-cutter holiday discounts and promotions. Instead, what can impress students and build your brand is offering unique events. Aligning your holiday marketing events with the college’s party culture may sway students to your store first when they’re stocking up on school supplies or looking to splurge on a little something. Continue reading
Right as college retailers are launching their holiday promotions, college students are probably hunkering down studying for exams, maybe even while juggling extracurriculars and a part-time job or internship. So, when are students going to focus on holiday shopping? Chances are they’ll leave holiday shopping until they’re on Thanksgiving or winter break and away from … Continue reading
People are experiencing pent-up consumerism after laying low during the pandemic, so let’s make this an epic holiday season! Here are some holiday campaign planning tips to get you started making some year-end cheer for your customers —and your bottom line. Continue reading
Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you. Why … Continue reading
Educators worldwide are working to incorporate STEAM education into their classrooms. This week on Var Connection, we break down why STEAM is necessary and share four ways to keep students engaged. Continue reading
![[Infographic] How You Can Help Your Students Cope With Returning to in-Person Learning](https://retailconnection.dstewart.com/wp-content/uploads/2021/06/michael-marsh-u0dbv_qeiyk-unsplash.jpg?w=160&h=120&crop=1 "[Infographic] How You Can Help Your Students Cope With Returning to in-Person Learning")
College bookstores play a crucial role in helping students feel appreciated and part of the community.
This week on Retail Connection, we are sharing the six ways you can help students adjust to in-person learning. Continue reading
As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading
Staying motivated when sales are low is hard for every business. While experiencing a perceived failure, it’s common for owners and employees to suffer lower self-esteem. Taking the time to improve motivation will help prevent or limit the adverse effects you experience from perceived failure. Continue reading
