We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
Staying motivated when sales are low is hard for every business. While experiencing a perceived failure, it’s common for owners and employees to suffer lower self-esteem. Taking the time to improve motivation will help prevent or limit the adverse effects you experience from perceived failure. Continue reading
TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading
Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading
This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
#DigitalMarketingTips Continue reading
As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
Establishing KPIs is an important part of running a business. Continue reading
Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading
Discover why goal setting is important for small businesses and how to implement it in your store. Continue reading
We miss not seeing our campus store buyers in person to showcase the hot products from our vendors for back-to-school, but we have the next best solution to still help campus stores get ready for back-to-school. This year DSC launched a virtual Back-to-School Popup Shop featured the new and best-selling products for back-to-school 2021. We … Continue reading
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