We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
Having great customer service is a major selling point for brick and mortar stores. The key to having great customer service goes beyond training; you need well trained staff that are able to represent your store well. College stores are often plagued with high turnover making the finding, hiring, and training of staff that much … Continue reading
Generation Z have begun to infiltrate college campuses. It’s time to get a head start on marketing to Gen Z as they will soon have 25% of the United States buying power. At a glance, we know that Gen Z was born in the mid 90’s. They are highly connected using an average of 5 … Continue reading
The National Retail Federation 2015 back-to-school spending survey indicates families will be trimming back their purchases compared to 2014. Families and students will be evaluating what they really need when heading back to school in order to save. College shoppers and their families will spend an average of $899.18—this is slightly down from last year’s … Continue reading
The 80 million millennials have a bad rap for being indecisive, but millennials are not indecisive—they simply take their time when making purchases. In order to make the perfect decision, they will crowd-source purchasing decisions waiting for a social response. Millennials went as far to report that until they read user-generated reviews or engaged with … Continue reading
Millennials’ purchasing power will soon surpass every other generation, however, for many retailers their purchasing decisions are still a mystery. Millennials are tech savvy and financially cautious folk. They are worried about student debt, yet look for the latest and greatest tech trend. Millennials take pride in their individuality and are quick to point out … Continue reading
Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading
According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading
Mobile is taking the retail world by storm, its gaining popularity ranges from one-click payments to POS systems to in-store shopping assistants. This provides retailers with an extra touch point to drive sales, however like any marketing it takes planning. With 61% of retailers believing mobile devices are a key driver of sales growth1 it’s … Continue reading
Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
From notebooks and textbooks to tablets and e-readers the college market is going digital. With this constantly changing sphere there are two things we can count on in the college retail market: college students are dependent on technology and technology is a virtually recession-proof market.1 Students are constantly looking for the next best thing. Now … Continue reading
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