We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
In the previous post we discussed research and goal setting, have your goals on hand when crafting the marketing communication strategies and tactics. The strategy is the heart and soul of your marketing plan, this section will help you reach your prospective goals. A solid marketing program listens to your sales cycle. Most incoming freshmen … Continue reading
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Happy Holidays from The Douglas Stewart Company! We will not be publishing a blog this week but we’ll be back in action the first week of January. See our website http://www.dstewart.com for more information on our holiday hours. Season’s greetings and best wishes for success in 2016! Sincerely, The Douglas Stewart Company
Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading
It’s time to think about new tech trends as the International Consumer Electronics show approaches. It may seem too soon to discuss upcoming tech products, but innovation waits for no one and we are firm believers in planning ahead. Major consumer electronic companies have hinted at what we can expect or even announced their new … Continue reading
No one has to tell you businesses are the backbone of this country. Campus stores hold a unique advantage over big boxed retailers and eCommerce sites, they know their community. Campus stores employ and service members of the community on a daily basis. Retailers need to become part of the community in which they serve. … Continue reading
Big Box Stores A big box store is a huge establishment, usually a part of a major retail chain. Examples: Walmart, Target, Best Buy. Big Data This refers to sets of data that are so large, only sophisticated programs or really, really smart data scientists can make sense of it all. Big data goes beyond … Continue reading
It’s here. The most anticipated and dreaded season is upon us. Holiday shopping has started but the fun begins on Black Friday, Small Business Saturday, and Cyber Monday. Here are some tips to get adapt now as you prepare your store and your staff. Invest in faster checkouts Use portable checkout systems like an iPad … Continue reading
Part of being an industry leader is staying current with trends and new products. Pantone colors dictate trends and products igniting new ideas for marketers, designers, product engineers, and more. The Spring 2016 colors are finally here and this season we will see more gender neutral colors. These colors are seen in men and women’s … Continue reading
EMV–which stands for Europay, MasterCard and Visa—is now the global standard credit card chip. In wake of numerous large-scale data breaches and increasing rates of counterfeit credit cards, U.S. card issuers have adopted this new technology to protect customers. Approximately 120 million Americans have already received an EMV credit card and the numbers will continue … Continue reading
