Video Advertising is Easier Than You Think

Video Advertising is Easier Than You Think

Embrace the power of video, online shoppers who view video are 1.8x more likely to make a purchase. Video has even more influence on buying power when viewed on mobile. Video’s influence on purchases is 18% on mobile devices. Using video publishing tools like Instagram or YouTube helps your store share it’s brand store. So … Continue reading →

Benefits of Cross selling and Upselling

Benefits of Cross selling and Upselling

Providing customers with extra items they have genuine interested in by connecting other items to their original choice is what we commonly refer to cross selling. Cross selling is a great tool to boost sales and to show off your customer service and should be implemented in your campus store. Before customers walk through your … Continue reading →

The Orientation Experience

The Orientation Experience

Freshmen orientation is an exciting time on campus. The buildings are filled with excited freshmen ready to leave their nest and enter the academic world. Getting ready for orientation is a yearlong process, there is always room to grow and establish new activities. Follow these tips for a successful orientation season. 1. Establish Goals and … Continue reading →

7 Irresistible Email Marketing Stats For Universities

7 Irresistible Email Marketing Stats For Universities

On college campuses you can guarantee that there are students walking from class to class or studying just about every day of the week. Students are constantly checking their email, Facebook, Instagram, or other mediums of communication for up-to-date information or a distraction for their studies, making them easy to reach. Marketing on universities and … Continue reading →

The Science Behind Pricing: How to Get it Right

The Science Behind Pricing: How to Get it Right

Everyone knows college kids tend to be frugal. They have to spend money on rent, books, school, social activities, the list goes on. Understanding how to price items correctly expands your store revenue without shrinking their wallets. According to a University of Chicago and MIT study, nine is a magic number in pricing, inducing people … Continue reading →

iPhone SE: What You Need to Know

If you haven’t heard already Apple made a few big product announcements this week. Apple has reached a large milestone, reaching 1 billion active devices around the world; they’ve lowered prices and are loading up on features. Apple will be creating a smaller, cheaper iPhone with a four-inch display. As it turns out people are … Continue reading →

It’s Time to Surrender, Emojis are Here to Stay

It’s Time to Surrender, Emojis are Here to Stay

We process visual information 60,000 times faster than text, making emojis a powerful communication tool. It’s time to wave the white flag and surrender to the emoji trend. What are Emojis? Emoji’s are small digital images or icons used to express ideas or emotions through electronic communication. They were created in the 1990’s by a … Continue reading →

Are You Ready for a Show Stoping CAMEX?

Are You Ready for a Show Stoping CAMEX?

  Audio Wireless Tech We added great new vendors to our selection of industry classics. Monster® has a sonic profile to meet the needs of any music lover, slip into a fresh new way of listening with their high-performance headphones. Happy Plugs can be seen in over 100 DSC stores since their October 2015 launch. … Continue reading →

11 Trade Show Tips Every Retailer Should Try

11 Trade Show Tips Every Retailer Should Try

With ICBA, Camex, and regional trade shows approaching it’s time to prepare for college retail trade show season. Follow these 11 tips to make the most out of the trade show’s you attend. Planning ahead Dress in layers! Temperatures vary widely in convention centers, not to mention you may work up a sweat walking around. … Continue reading →

Top 10 Tech Product Categories YOU Should Carry

Top 10 Tech Product Categories YOU Should Carry

Every campus is unique when it comes to their retail needs, but tech is universally loved. Connect with students and faculty by offering the latest and greatest in every technology category. Everyone loves to be impressed, so show off the product categories your campus store has to offer. Follow this list to maintain a connection … Continue reading →