We are seeing more and more retailers integrate self-checkouts into their store environment. It took a while for customers to familiarize themselves with self-checkouts and now they are here to stay. Are self-checkout kiosks right for your store? Pros: Self-Checkout stations take up less space. Resellers know all too well that retail space is money, … Continue reading
The 80 million millennials have a bad rap for being indecisive, but millennials are not indecisive—they simply take their time when making purchases. In order to make the perfect decision, they will crowd-source purchasing decisions waiting for a social response. Millennials went as far to report that until they read user-generated reviews or engaged with … Continue reading
Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading
According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading
College stores already have a pretty good base for loyal customers. They are usually in convenient locations around campus and stock many of the things that students need most, from school and dorm supplies to books and consumer electronics. So when a student discovers they need a new laptop, or realizes they should update to … Continue reading
Embracing mobile retail is important for retailers trying to truly integrate the shopping experience across all channels which, as we know, has now become vital if one is looking to stay ahead. Consumers now expect to be able to access information and make decisions on the go. According to ACI Worldwide, 93% of people who … Continue reading
Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading
While the battle still persists, e-commerce vs. brick and mortar, research shows that people, especially Millennials, still prefer to shop in stores rather than online. The challenge right now, for retailers, is to find ways to create engaging, social shopping experiences that keep consumers coming back. The Preference According to research from the Urban Land … Continue reading
A recent poll conducted by Harris Interactive illustrates the impact that so-called “showrooming,” or visiting a brick and mortar store to examine a product before purchasing it elsewhere online, is having on physical retailers. Over four in ten (43%) U.S. adults have showroomed, and the practice clearly affects some stores more than others. When showroomers are asked to name … Continue reading
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