On college campuses you can guarantee that there are students walking from class to class or studying just about every day of the week. Students are constantly checking their email, Facebook, Instagram, or other mediums of communication for up-to-date information or a distraction for their studies, making them easy to reach. Marketing on universities and … Continue reading
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading
It’s here. The most anticipated and dreaded season is upon us. Holiday shopping has started but the fun begins on Black Friday, Small Business Saturday, and Cyber Monday. Here are some tips to get adapt now as you prepare your store and your staff. Invest in faster checkouts Use portable checkout systems like an iPad … Continue reading
According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.1 The holidays are right around the corner and customers are ready to spend big. Campus stores can leverage their audience by advertising themselves as a one stop … Continue reading
With 78% of holiday shoppers planning on doing their holiday shopping in-store1, it is important to have the hottest trending items of the season. The list below targets every budget and personality type and is perfect for your college students. Did we miss a trend? Let us know what you are stocking in stores this … Continue reading
Are millennials shopping at home, on the go, with apps, on multiple devices, or all of the above? Over 44.8 million people shopped on Thanksgiving last year and 43% of those shoppers were millennials. They spent 13% more than the 34+ age group, giving millennials a strong purchasing presence.1 The millennials are expected to have … Continue reading
“Sincere salespeople listen to customers and uncover their pains so they can provide a fitting solution.”1 While speaking to a customer you should listen more than you speak. The main agenda in sales is to have customers buy your product. The buying process is not about your wants and needs, it’s about the customers. Sales … Continue reading
The 80 million millennials have a bad rap for being indecisive, but millennials are not indecisive—they simply take their time when making purchases. In order to make the perfect decision, they will crowd-source purchasing decisions waiting for a social response. Millennials went as far to report that until they read user-generated reviews or engaged with … Continue reading
Millennials’ purchasing power will soon surpass every other generation, however, for many retailers their purchasing decisions are still a mystery. Millennials are tech savvy and financially cautious folk. They are worried about student debt, yet look for the latest and greatest tech trend. Millennials take pride in their individuality and are quick to point out … Continue reading
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