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Must-Have Back-to-School Supplies
How To: Make Your Store a Destination
With the convenience of online shopping on the rise, retailers need to get more creative about how they get people into their stores. A brick-and-mortar store isn’t about the products on the shelves anymore; now it’s all about the experience it provides. Offering discounts and sales may get students into your store, but it is … Continue reading
How To: Create Excellent Customer Experiences
15 Memorable Student Appreciation Ideas
With Thanksgiving just a week away we really start focusing on what we’re thankful for. Show your students some love not just during the holidays, but at any time of the year with these easy ways to say thank you. A personalized message or act of generosity can make your students feel special and put … Continue reading
Video Advertising is Easier Than You Think
Embrace the power of video, online shoppers who view video are 1.8x more likely to make a purchase. Video has even more influence on buying power when viewed on mobile. Video’s influence on purchases is 18% on mobile devices. Using video publishing tools like Instagram or YouTube helps your store share it’s brand store. So … Continue reading
Trend or Fad? Predicting Trends Before They Happen
Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading
Mission Statements: How to Make Your Store Stand Out
Your store, marketing, staff, and products are always communicating. Although your store and your products cannot actually talk to your customers, they can communicate a message just as well as your marketing and staff. “If you don’t know where you’re going, any road will take you there.” These lyrics to George Harrison’s song “Any Road” … Continue reading
Top 10 Trends for Back-to-College and School (Infographic)
The National Retail Federation 2015 back-to-school spending survey indicates families will be trimming back their purchases compared to 2014. Families and students will be evaluating what they really need when heading back to school in order to save. College shoppers and their families will spend an average of $899.18—this is slightly down from last year’s … Continue reading
Using Social Networks as Shopping Platforms: New Rules for eCommerce
Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
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