User Generated Content (UGC) has proved to be 20% more influential on purchasing decisions for consumers. Since 84% of people trust opinions and recommendations from people they know over any other form of marketing; UGC is the key to enhancing your store’s image. Let your students showcase their creativity and tell their own stories with … Continue reading
Maintaining social media accounts can be challenging and it’s difficult to know what to post where. Since each social media site excels at a different function, the same post doesn’t work on every site. You have to play to that platform’s strength if you want your students to take notice and respond accordingly. Take a … Continue reading
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
Don’t miss out on the opportunity to engage directly with your students on the social media sites they use most. Facebook alone has a reach of nearly 1.3 billion users and growing. Using social media is an efficient way of reaching customers; a single post can reach thousands of your students in seconds. It’s also … Continue reading
Are millennials shopping at home, on the go, with apps, on multiple devices, or all of the above? Over 44.8 million people shopped on Thanksgiving last year and 43% of those shoppers were millennials. They spent 13% more than the 34+ age group, giving millennials a strong purchasing presence.1 The millennials are expected to have … Continue reading
Millennials’ purchasing power will soon surpass every other generation, however, for many retailers their purchasing decisions are still a mystery. Millennials are tech savvy and financially cautious folk. They are worried about student debt, yet look for the latest and greatest tech trend. Millennials take pride in their individuality and are quick to point out … Continue reading
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com
A survey by Best Masters in Education shows that 96% of students with internet access report using social media on a regular basis. This infographic highlights the roles in which social media plays a role in influencing holiday shopping habits. Retail TouchPoints
According to a report by the Deloitte Consulting firm, the next few years are going to be huge for mobile. Its influence is anticipated to grow exponentially between 17% and 21% of total retail sales, amounting to somewhere between $628 billion and $752 billion in mobile-influenced store sales by 2016. Take a look at where … Continue reading
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