The technical revolution of Artificial Intelligence is here to stay and there are continual developments allowing retailers to effectively use it to advance their stores. Tech company Cloverleaf has recently created ShelfPoint, dynamic high-definition LCD strips that wrap around the retail shelves. These digital screens easily slide into existing shelf brackets have proven to increase … Continue reading
In-store pickup is growing in popularity, combining the ease of online shopping with immediate gratification. An Internet Retailer survey found the most common reason people use in-store pickup is to avoid shipping fees. Many of the largest store-based retailers have successfully rolled out in-store pickup as an added convenience for shoppers. This allows customers to … Continue reading
2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading
In a digital world, it’s no longer an option to be present online with retail sales through digital channels increasing 23% in 2015. Although your students still make purchases in stores, shopping now starts at home. With this in mind, it’s important to create an omnichannel experience that’s prevalent among Millennial shoppers so they can … Continue reading
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
Technology is constantly changing the way people shop and one of the biggest pain points for consumers is the amount of time spent standing in the checkout line. Large companies are starting to put the checkout process in the hands of the user, allowing them to skip the checkout lanes completely. This is not only … Continue reading
Augmented reality aims to address common shopping annoyances and engage customers. This technology allows consumers to digitally overlay selected products over a picture of their real-life, helping consumers make informed decisions. A survey conducted by Walker Sands, a digital marketing agency, found that 55% of consumers think virtual reality will influence their buying decisions in … Continue reading
Since 55% of Millennials rely on social media as their primary source for shopping information; these platforms are always looking to enhance the consumer’s shopping experience, which means continuous updates and site improvements. With social media shopping growing in popularity, Instagram and Pinterest have recently taken steps to improve how customers shop on their sites. … Continue reading
Great news for retail, back-to-school and college shoppers are expected to spend $75.8 billion, up from last year’s $68 billion. College students and families plan on spending an average of $888.71, according to a survey by the Prosper Insights and Analytics. This spending is slightly down from last year’s $899.18, but we are expected to … Continue reading
While students get ready for midterms and apple picking campus store managers should be thinking about the holiday retail season. The key to a successful holiday shopping season is early planning and consistent marketing, especially if your store has to compete against retail giants. Retailers often engage with Halloween, Thanksgiving, and Christmas festivities in terms … Continue reading
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