Email is a great way to communicate with your customers. If you’re not already utilizing email marketing, it’s never too late to start. Your students check their email nearly every day, if not multiple times a day. With the holiday season just around the corner (literally in a few weeks!) it’s time for you to … Continue reading
How do you turn negative reviews into a positive experience? Bad reviews don’t have to result in loss of business. This is your chance to retain customers. Use it as an opportunity to attract more customers. When life hands you lemons…get ready to whip up a batch of lemonade! Learn how to turn those bad … Continue reading
Social media seems to be the customer’s outlet to the world. People can say anything they want. Do you respond to all the posts on your social media sites? The good, the bad, and the downright ugly? The way you respond is important because it shows how you handle business. And yes, you should always … Continue reading
Digital customer service is one of the most important tools you can use for your company. People expect good customer service. That means quick responses and having a variety of ways to contact your company. When it comes to digital customer service it’s important to remember that it is 100% still customer service, and you … Continue reading
The interactions between customer and brand: the customer experience. This consist of brand awareness, discovery, cultivation, advocacy, purchases and service. The overall customer experience is what will turn your students from one-time shoppers into lifetime customers. Outlined below is the life cycle of the customer experience. Need: Some students might not be aware there’s a … Continue reading
Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading
This month we’ve discussed who’s using what social media platforms and what types of content to post on each. Are you ready to start posting? Here’s some of our ideas to help you get started! Have you ever seen a social media post that looked more like a blog post? Perfect for those who have … Continue reading
Happy Independence Day from The Douglas Stewart Company! We will not be publishing a blog this week, but we’ll be back next week. Our office will be close July 4th to honor the Holiday. Sincerely, The Douglas Stewart Company
$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading
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