Video viewing continues to explode and according to AOL, 57% of consumers are watching videos on their mobile phones daily. Video has become the most engaging type of content available today, and with all the technology available it’s never been easier or more affordable to create video to post on your social media. 59% of … Continue reading
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Tips and Tricks: 3 Checkout Features that Turn Online Shoppers into Buyers
It’s important to offer a simplified checkout process for your students to optimize the amount of orders coming through your website. If the checkout process has too many steps and becomes complicated the rates for cart abandonment begin to rise. With a streamlined checkout process you can increase cart conversion and create customer loyalty. Mobile … Continue reading
Social Media Explained: YouTube [Infographic]
Tips and Tricks: A Guide to Hashtags [Infographic]
Hashtags are a great opportunity for businesses to send a message across multiple platforms quickly. By utilizing trending hashtags, students who don’t already follow your social media accounts can easily discover you. Using hashtags in your social media posts can drive store recognition, improve reach, and engage with your students. The hashtag is one of … Continue reading
Social Media Explained: Instagram [Infographic]
Social Media Explained: Twitter [Infographic]
How Open Educational Resources Effect Your Store
The dynamic of college stores is constantly changing based on the evolving needs of students and the growing popularity of online outlets. With digital content available for nearly all instructional materials, college bookstores are facing multiple challenges to provide the materials needed by students at a reduced cost to compete with the multiple retail sources … Continue reading
What’s Trending: Smart Retail Shelves
The technical revolution of Artificial Intelligence is here to stay and there are continual developments allowing retailers to effectively use it to advance their stores. Tech company Cloverleaf has recently created ShelfPoint, dynamic high-definition LCD strips that wrap around the retail shelves. These digital screens easily slide into existing shelf brackets have proven to increase … Continue reading
Tips and Tricks: Social Media Image Sizes Cheat Sheet
It seems like social media updates are endless and it can get exhausting; just when you get used to things the way they are, features get moved, changed, and modified. In order to keep up with these latest updates, we’ve got the most recent image sizes you’ll need for all of your social media accounts. … Continue reading