We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
The Douglas Stewart Company has many software vendors that offer a software program for all types of students: the creative, the mathematically inclined, the security buff. There is a huge market for getting this software into the hands of students. View the infographic below to learn about the market and the best way to connect … Continue reading
The Millennial generation carries a lot of purchasing power and influence. Basically, they are the ones who dictate what does well and what does not. But what drives this thinking? What influences this generation? In this post, we’ll take a look at the biggest motivators and influencers of the college market today. Students Love … Continue reading
Securing sales to departments and faculty members may be some of the most beneficial selling you can do as a retailer in the education market. However, selling and marketing to faculty and departments is much different than the targeting you do towards students. The products that are carried by a department often dictate what will … Continue reading
According to Barnes & Noble’s 2012 College Marketing Report, “70 percent of students say they’re more likely to buy from a brand that supports a charitable cause and the majority (63%) is willing to spend more on products tied to a charity.” When it comes to spending, college students, as a majority, prefer to spend … Continue reading
This year at Interbike 2013, Timbuk2 introduced the big brother to its Rasta Custom Messenger bag: the 9XL Custom Messenger bag! The idea came about when Timbuk2 staff questioned “What’s the craziest product we can make?” Timbuk2 states on their blog that they have “been making messenger bags for 25 years. [They] make big ones, … Continue reading
College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading
While the battle still persists, e-commerce vs. brick and mortar, research shows that people, especially Millennials, still prefer to shop in stores rather than online. The challenge right now, for retailers, is to find ways to create engaging, social shopping experiences that keep consumers coming back. The Preference According to research from the Urban Land … Continue reading
Last week Apple announced, after much speculation, that it is launching not one, but two new iPhone models: The 5s and 5c. With both of these set to be released on September 20th, here is the breakdown of each of the newest features for the corresponding models and the current responses of today’s college students. … Continue reading
Being knowledgeable about your products is key to making the most of your merchandise, especially with Millennials. It is important to be able to keep up with them and answer their questions; basically, you must know your products well. According to a report released by PricewaterhouseCoopers LLP, over 83% of U.S. consumers do their research … Continue reading
Capturing your customers’ attention by providing engaging displays, stocking essential products, and organizing your retail space in a way that truly shows you understand their needs is a key factor in making the most of your merchandise and your showroom. So what are some of your customers’ needs? Well, college students have more than a … Continue reading
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