Shopping is changing and with Generation Z doing most of their initial research online, it’s important to understand the customer journey. Learn a student’s shopping process you so can prepare for your part in their decision making. Realizing the journey students go through is important to make the sale. To get a better understanding of … Continue reading
![Motivate Students to Buy More Stuff [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2018/01/feature-image.jpg?w=160&h=120&crop=1 "Motivate Students to Buy More Stuff [Infographic]")
Today’s new digital consumers have very different expectations, and it can be challenging to keep up with their needs. It’s important to have a competitive edge in today’s evolving retail landscape. Here are three ways to make your store stand out and how to implement each tactic. Educate Staff It’s more important than ever to … Continue reading
![How To Use a SWOT Analysis [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2018/01/feature-image-swot-01.jpg?w=160&h=120&crop=1 "How To Use a SWOT Analysis [Infographic]")
See where you stand against your competitors by using a SWOT analysis. A SWOT analysis is a planning tool that identifies strengths, weaknesses, opportunities, and threats. This will help you take inventory of what tactics are currently working, what isn’t, and provide you with insight on how to move forward. Get started using this example … Continue reading
In today’s challenging retail landscape, ask yourself how you stand out in a sea of competitors that are trying to do the same. Retailers have to reframe their way of thinking to keep up with the demand of shoppers in the digital era. You must clearly define your store’s purpose with students to be successful. … Continue reading
Consistency is powerful and it defines the type of experience students will have when they shop in your store. Now more than ever, students are shopping in brick-and-mortar stores solely because of the experience they get there. Remember, your employees are the face of your store and ultimately can control the type of interactions students … Continue reading
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Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading
Leveraging your current customer base is so important since it costs businesses 5-10x more to acquire new business than it does to sell to existing ones. Current customers also spend 67% more than new customers because you have already established trust with them. A 5% increase in customer retention can lead to a 25%-100% increase … Continue reading
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