Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
As your store opens and students start coming back to campus, you’ll likely encounter customers who aren’t following your safety guidelines. Make sure you handle these situations carefully, so you aren’t offending anyone. Train your entire staff, not just supervisors, on how to approach customers who aren’t following your policies. Treat customers with dignity and … Continue reading
With students no longer on campus, textbook return and buyback will look quite different this year. Make sure you can accommodate students and consider extending your rental return deadline. Here are some ways to handle textbook rental returns. Bookstore Drop Box A great option for no contact drop-off is putting a drop box outside your … Continue reading
With the amount of college students participating in Esports increasing, having a gaming section in your store is essential. Here are the gaming must-haves we featured at CAMEX. If you need assistance determining what to carry in your store, contact your DSC Account Manager.
![[Infographic] The Power of Smell](https://retailconnection.dstewart.com/wp-content/uploads/2019/05/get-a-wiff-of-this.jpg?w=160&h=120&crop=1 "[Infographic] The Power of Smell")
Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading
It’s finally official, the Microsoft Surface Go is here and it’s a game changer. At a compact size of 10 inches, it’s similar to the Surface Pro – starting at only $399. The Surface Go is complete with a built-in kickstand, Windows 10, and only weighs 1.15 lbs, which is a half-pound lighter than the … Continue reading
The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading
1. Create a Strategic Store Layout Create an inviting atmosphere for students where they can browse or just hang out between classes. Design a path through the store that they can follow, starting with an inviting entrance. Pay attention to where you place products to entice students. Promote impulse purchases by grouping like items and … Continue reading
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