The dynamic of college stores is constantly changing based on the evolving needs of students and the growing popularity of online outlets. With digital content available for nearly all instructional materials, college bookstores are facing multiple challenges to provide the materials needed by students at a reduced cost to compete with the multiple retail sources … Continue reading
Creating a marketing plan might sound overwhelming, where do you even start? Creating a successful marketing plan requires a lot of thought, research, and eventually action. A marketing plan describes who your customers are and identifies a specific and measurable plan on how to reach them. While creating your marketing plan it’s important to outline … Continue reading
Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading
Don’t miss out on the opportunity to engage directly with your students on the social media sites they use most. Facebook alone has a reach of nearly 1.3 billion users and growing. Using social media is an efficient way of reaching customers; a single post can reach thousands of your students in seconds. It’s also … Continue reading
Rather than issuing another replacement plan as Samsung did earlier last month, the company is now offering full refunds and a gift certificate for the pain of dealing with not one, but two recalls. Many consumers bought cases, lens attachments, and power packs with their Note7’s. Discussions are still in the works with vendors on … Continue reading
Earlier last month The New York Times published a piece focusing on transitions within campus stores. ‘As Amazon Arrives, the Campus Bookstore is a Books Store No More’ discusses a common theme we’ve seen on campuses, students are going elsewhere for their textbook purchases. This begs the questions where will students go for books and … Continue reading
Retail is changing like never before, with new technologies stores are starting to adopt the classic in-store experience. Office Depot has created their first “Store of the Future” in Nevada; this begs the question of what will stores of the future look like? The remodeled Office Depot features a modern layout as well as new … Continue reading
Campus stores are the go to location for putting the finishing touches on a dorm room. The Douglas Stewart Company has all of the products you need to make your store the back-to-school destination. Make sure your staff is able to show customers the value of everyday products that make a big difference on campus. … Continue reading
We commonly associate college with the 18-24 year old population. In the fall of 2015, roughly 20.2 million students attend American colleges and universities and that number is increasing every year1. There is a growing population in college that is commonly forgotten. Returning or older adults aged 35 and up make up 15% of colleges … Continue reading
Embrace the power of video, online shoppers who view video are 1.8x more likely to make a purchase. Video has even more influence on buying power when viewed on mobile. Video’s influence on purchases is 18% on mobile devices. Using video publishing tools like Instagram or YouTube helps your store share it’s brand store. So … Continue reading
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