According to Barnes & Noble’s 2012 College Marketing Report, “70 percent of students say they’re more likely to buy from a brand that supports a charitable cause and the majority (63%) is willing to spend more on products tied to a charity.” When it comes to spending, college students, as a majority, prefer to spend … Continue reading
Posted by retailconnection …
Timbuk2 at Interbike 2013
This year at Interbike 2013, Timbuk2 introduced the big brother to its Rasta Custom Messenger bag: the 9XL Custom Messenger bag! The idea came about when Timbuk2 staff questioned “What’s the craziest product we can make?” Timbuk2 states on their blog that they have “been making messenger bags for 25 years. [They] make big ones, … Continue reading
The Purchasing Power of College Students
College students are over 22 million strong and will control about $117 billion in spending this 2013-2014 school year. Understanding how students choose to wield this power is crucial to making the most of this demographic and their ever-changing needs. The Top 3 Spending Categories Food: College students will be prepared to spend nearly $42.1 … Continue reading
Brick and Mortar vs. E-commerce
While the battle still persists, e-commerce vs. brick and mortar, research shows that people, especially Millennials, still prefer to shop in stores rather than online. The challenge right now, for retailers, is to find ways to create engaging, social shopping experiences that keep consumers coming back. The Preference According to research from the Urban Land … Continue reading
The Apple iPhone 5s & 5c Breakdown
Last week Apple announced, after much speculation, that it is launching not one, but two new iPhone models: The 5s and 5c. With both of these set to be released on September 20th, here is the breakdown of each of the newest features for the corresponding models and the current responses of today’s college students. … Continue reading
Do You Know Your Stuff? Why Knowledgeable Sales Associates are Essential
Being knowledgeable about your products is key to making the most of your merchandise, especially with Millennials. It is important to be able to keep up with them and answer their questions; basically, you must know your products well. According to a report released by PricewaterhouseCoopers LLP, over 83% of U.S. consumers do their research … Continue reading
Space-saving Solutions for College Living
Capturing your customers’ attention by providing engaging displays, stocking essential products, and organizing your retail space in a way that truly shows you understand their needs is a key factor in making the most of your merchandise and your showroom. So what are some of your customers’ needs? Well, college students have more than a … Continue reading
Livescribe Smartpen Listed as a Top Back-To-School Gadget of 2013 by Yahoo!
The Livescribe Sky WiFi smartpen was recently cast as one of the “10 hot back-to-school gadgets” for the 2013 school year by the Yahoo! shopping blog. Check out the post to learn more about the great features this device has to offer – http://ow.ly/p4rk2 The Livescribe smartpen can be purchased through The Douglas Stewart Company. Please contact your account … Continue reading
Victoria’s Secret gamifies iPad app to p
Victoria’s Secret gamifies iPad app to prompt online, in-store sales – Applications – Mobile Commerce Daily – http://ow.ly/lIblb
From Clicks to Bricks: Online Retailers
From Clicks to Bricks: Online Retailers Dabble in Physical Stores | Advertising Age – http://ow.ly/lvRxt
retailconnection 