Your store, marketing, staff, and products are always communicating. Although your store and your products cannot actually talk to your customers, they can communicate a message just as well as your marketing and staff. “If you don’t know where you’re going, any road will take you there.” These lyrics to George Harrison’s song “Any Road” … Continue reading
“Sincere salespeople listen to customers and uncover their pains so they can provide a fitting solution.”1 While speaking to a customer you should listen more than you speak. The main agenda in sales is to have customers buy your product. The buying process is not about your wants and needs, it’s about the customers. Sales … Continue reading
We are seeing more and more retailers integrate self-checkouts into their store environment. It took a while for customers to familiarize themselves with self-checkouts and now they are here to stay. Are self-checkout kiosks right for your store? Pros: Self-Checkout stations take up less space. Resellers know all too well that retail space is money, … Continue reading
Having great customer service is a major selling point for brick and mortar stores. The key to having great customer service goes beyond training; you need well trained staff that are able to represent your store well. College stores are often plagued with high turnover making the finding, hiring, and training of staff that much … Continue reading
Generation Z have begun to infiltrate college campuses. It’s time to get a head start on marketing to Gen Z as they will soon have 25% of the United States buying power. At a glance, we know that Gen Z was born in the mid 90’s. They are highly connected using an average of 5 … Continue reading
The National Retail Federation 2015 back-to-school spending survey indicates families will be trimming back their purchases compared to 2014. Families and students will be evaluating what they really need when heading back to school in order to save. College shoppers and their families will spend an average of $899.18—this is slightly down from last year’s … Continue reading
The 80 million millennials have a bad rap for being indecisive, but millennials are not indecisive—they simply take their time when making purchases. In order to make the perfect decision, they will crowd-source purchasing decisions waiting for a social response. Millennials went as far to report that until they read user-generated reviews or engaged with … Continue reading
Millennials’ purchasing power will soon surpass every other generation, however, for many retailers their purchasing decisions are still a mystery. Millennials are tech savvy and financially cautious folk. They are worried about student debt, yet look for the latest and greatest tech trend. Millennials take pride in their individuality and are quick to point out … Continue reading
Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading
According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading
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