With eCommerce on the rise, email marketing is more important now than ever before. Make sure you are reaching your customers and enticing them to engage with you online. Here some tips for creating a successful email campaign.
Filed under Campus Store …
What You Need to Know About Instagram Reels
If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Helping Students Adjust to Campus Living
Transitioning to college and living on your own can be intimidating for college freshmen. Many students have relied on their parents to make meals, wake them up, and create their schedule. Now students must figure ‘Adulting’ out on their own. On top of trying to figure out how to take care of themselves, students likely … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
Tech Talk: Qi Standard Wireless Charging Explained
Wireless charging is becoming more widespread as consumers upgrade their technology. You’ve probably heard of Qi standard wireless charging but might be confused about what exactly it is. Let’s dive into Qi standard. First off, did you know Qi is pronounced “Chee”? That’s right! This standard derived from the Chinese word meaning air, material energy, … Continue reading
2020 Back-to-School Spending Trends
Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading
Handling Customers Who Aren’t Following New Safety Guidelines
As your store opens and students start coming back to campus, you’ll likely encounter customers who aren’t following your safety guidelines. Make sure you handle these situations carefully, so you aren’t offending anyone. Train your entire staff, not just supervisors, on how to approach customers who aren’t following your policies. Treat customers with dignity and … Continue reading
5 Ways to Provide a Personalized Shopping Experience
As a result of COVID-19, we’ve seen a huge shift in retail. In April, retail sales took the largest dive on record falling 16.4% and eCommerce sites like Amazon increased 8.4%. Large retailers have been able to adapt and provide faster delivery times and better pricing. This will make it difficult for smaller retailers to … Continue reading
Tech Talk: ANC Headphones Explained
Has outside noise ever ruined a good jam session? Your students probably know this problem well. Whether students are listening to music to drown out noises while studying or trying to get into a good workout, ANC headphones are what they need. What are ANC headphones? ANC (active noise canceling) headphones are headphones that block … Continue reading
Increase Your eCommerce Efforts with Facebook Shops
As shoppers remain cautious of shopping in-store, continuing your eCommerce efforts are vital for your business. Make sure your online store is available where your customers are most – social media. Here’s what you need to know about opening up shop on Facebook. Facebook Shop is an easy way for stores to sell online and … Continue reading
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