retailconnection

How to Prioritize Inclusion in Your Marketing

Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you. Why … Continue reading →

Engage Students in STEAM in the Classroom & Beyond

Educators worldwide are working to incorporate STEAM education into their classrooms. This week on Var Connection, we break down why STEAM is necessary and share four ways to keep students engaged. Continue reading →

[Infographic] How You Can Help Your Students Cope With Returning to in-Person Learning

College bookstores play a crucial role in helping students feel appreciated and part of the community.

This week on Retail Connection, we are sharing the six ways you can help students adjust to in-person learning. Continue reading →

How to Optimize Your Business for Voice Commerce

As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading →

5 Ways to Stay Motivated When Sales Are Low

Staying motivated when sales are low is hard for every business. While experiencing a perceived failure, it’s common for owners and employees to suffer lower self-esteem. Taking the time to improve motivation will help prevent or limit the adverse effects you experience from perceived failure. Continue reading →

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading →

5 Ways to Kick-Start Your Live Stream

Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading →

How to Perfect Your Influencer Marketing

This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.

#DigitalMarketingTips Continue reading →

How to Connect with Gen Z on Social

As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading →

Tips for Creating Effective Email Campaigns in Higher Education

Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading →